TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever wondered what it would take to revamp a humble cheeseburger into a marketing sensation? Well, our buddy Carl the Cheeseburger is about to show us just that. Carl's been feeling a little ordinary. He knows his tried-and-true recipe is delicious , but he's desiring something more. He wants to stand out in a world of burgers . That's where the ma